The marketing book
Language: English Publication details: Oxford : Butterworth-Heinemann, 2002Edition: 5th edDescription: 834pISBN: 0750655364Subject(s): Marketing | Retail trades + marketing | Marketing | Consumer behaviour | Product innovation | Consumer attitudes | Promotional techniques | Customer care | International marketingGenre/Form: Marketing DDC classification: 658.8 Summary: Addresses all the necessary themes for the modern marketer, extensively updated to reflect changes and trends in current marketing theory and practiceItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Enniskillen Library Shelf 29 | 658.8 BAK (Browse shelf(Opens below)) | 1 | Available | 174089 | |
Book - Standard loan | CAFRE Enniskillen Library Shelf 29 | 658.8 BAK (Browse shelf(Opens below)) | 2 | Available | 174088 | |
Book - Standard loan | CAFRE Greenmount Library | 658.8 BAK (Browse shelf(Opens below)) | 1 | Available | 181394 | |
Book - Standard loan | CAFRE Greenmount Library | 658.8 BAK (Browse shelf(Opens below)) | 1 | Available | 181423 |
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658.8 ARM Marketing: an introduction | 658.8 ARM/REF Marketing: an introduction | 658.8 BAK The marketing book | 658.8 BAK The marketing book | 658.8 BLY Essentials of marketing | 658.8 BRA Principles of marketing | 658.8 BRA Principles of marketing |
includes chapter references and index
ILM Module D3.6
Addresses all the necessary themes for the modern marketer, extensively updated to reflect changes and trends in current marketing theory and practice
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