The marketing book (Record no. 67756)

MARC details
000 -LEADER
fixed length control field 01075cam a2200337 4500
001 - CONTROL NUMBER
control field u8760
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211102s2002 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750655364
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baker, Michael J.
Relator term editor
245 04 - TITLE STATEMENT
Title The marketing book
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent 834p.
500 ## - GENERAL NOTE
General note includes chapter references and index
500 ## - GENERAL NOTE
General note ILM Module D3.6
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product innovation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer attitudes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotional techniques
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer care
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International marketing
520 ## - SUMMARY, ETC.
Summary, etc Addresses all the necessary themes for the modern marketer, extensively updated to reflect changes and trends in current marketing theory and practice
365 ## - TRADE PRICE
Price type code £29.99
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Retail trades + marketing
655 ## - INDEX TERM--GENRE/FORM
-- Marketing
-- 330678
657 ## - INDEX TERM--FUNCTION
Function Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Shelving location
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loans CAFRE Enniskillen Library CAFRE Enniskillen Library 27/10/2006 4 658.8 BAK 174089 26/01/2015 15/01/2015 1 02/11/2021 Book - Standard loan Shelf 29
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loans CAFRE Enniskillen Library CAFRE Enniskillen Library 27/10/2006 2 658.8 BAK 174088 13/04/2015 25/03/2015 2 02/11/2021 Book - Standard loan Shelf 29
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loans CAFRE Greenmount Library CAFRE Greenmount Library 20/01/2005 2 658.8 BAK 181423 09/03/2011 02/03/2011 1 02/11/2021 Book - Standard loan  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loans CAFRE Greenmount Library CAFRE Greenmount Library 25/01/2005 11 658.8 BAK 181394 08/03/2011 02/03/2011 1 02/11/2021 Book - Standard loan  

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