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The marketing book

By: Baker, Michael J [editor]Language: English Publication details: Oxford : Butterworth-Heinemann, 2002Edition: 5th edDescription: 834pISBN: 0750655364Subject(s): Marketing | Retail trades + marketing | Marketing | Consumer behaviour | Product innovation | Consumer attitudes | Promotional techniques | Customer care | International marketingGenre/Form: Marketing DDC classification: 658.8 Summary: Addresses all the necessary themes for the modern marketer, extensively updated to reflect changes and trends in current marketing theory and practice
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Enniskillen Library Shelf 29 658.8 BAK (Browse shelf(Opens below)) 1 Available 174089
Book - Standard loan CAFRE Enniskillen Library Shelf 29 658.8 BAK (Browse shelf(Opens below)) 2 Available 174088
Book - Standard loan CAFRE Greenmount Library 658.8 BAK (Browse shelf(Opens below)) 1 Available 181394
Book - Standard loan CAFRE Greenmount Library 658.8 BAK (Browse shelf(Opens below)) 1 Available 181423

includes chapter references and index

ILM Module D3.6

Addresses all the necessary themes for the modern marketer, extensively updated to reflect changes and trends in current marketing theory and practice

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