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Strategic marketing planning by Series: Cranfield Management Series
Edition: 2nd ed.
Language: English
Publication details: London : Kogan Page, 1996
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MAC.

Marketing management and strategy by
Edition: 2nd ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1998
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 DOY, ...

Marketing management : Analysis, planning, implementation and control by
Edition: 9th ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 KOT.

Essentials of marketing : Text and cases by
Edition: 3rd ed.
Language: English
Publication details: Maidenhead : McGraw-Hill, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 LAN.

Principles and practice of marketing by
Edition: 2nd ed.
Language: English
Publication details: Maidenhead : McGraw-Hill, 1998
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 JOB.

Ten deadly marketing sins: signs and solutions by Language: English
Publication details: Chichester: John Wiley, 2004
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 29 658.8 KOT, ... CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

Marketing plans: how to prepare them, how to use them by
Edition: 4th ed.
Language: English
Publication details: Oxford : Butterworth-Heinemann, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MCD/ STO PBX.

How to market your library service effectively by Series: Aslib Know How Series
Edition: 2nd ed.
Language: English
Publication details: London : Aslib, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: Reference 021.7 COO/REF.

Cybermarketing: how to use the internet to market your goods and services by
Edition: 2nd ed.
Language: English
Publication details: London : Butterworth-Heinemann, 2000
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 BIC.

Marketing communications: an integrated approach by
Edition: 2nd ed.
Language: English
Publication details: London : Kogan Page, 1998
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.122 SMI, ...

The marketing book by
Edition: 5th ed.
Language: English
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 29 658.8 BAK, ... CAFRE Greenmount Library (2)Location, call number: 658.8 BAK, ...

Marketing management by Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 2000
Availability: Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 KOT/REF.

Principles and practice of marketing by
Edition: 4th ed.
Language: English
Publication details: Maidenhead : McGraw-Hill, 2004
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: 658.8 JOB, ...

Marketing: concepts and strategies : Third European edition by
Edition: 3rd ed.
Language: English
Publication details: Tunbridge Wells : Houghton Mifflin, 1997
Availability: Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 DIB/REF.

Strategic marketing: planning and control by Language: English
Publication details: Oxford : Butterworth-Heinemann, 1999
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF 5415 DRU, ...

Marketing plans: how to prepare them, how to use them by
Edition: 5th ed.
Language: English
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: CAFRE Greenmount Library (3)Location, call number: 658.802 MCD, ... CAFRE Loughry Library (4)Location, call number: HF5415 MCD, ...

Ahead of the game: the marketing guide for small business by Language: English
Publication details: Maidenhead : McGraw-Hill, 2001
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 MOF.

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