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Marketing management : Analysis, planning, implementation and control by
Edition: 9th ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 KOT.

Ten deadly marketing sins: signs and solutions by Language: English
Publication details: Chichester: John Wiley, 2004
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 29 658.8 KOT, ... CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

Principles of marketing by
Edition: 2nd ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOT/ STO PBX.

Essentials of marketing by
Edition: 4th ed.
Language: English
Publication details: Maidenhead : McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 LAN.

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers by
Publication details: Kogan Page, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 FOS, ...

Developing strategic partnerships: how to leverage more business from major customers by
Publication details: Gower, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5438 STE.

Up close and personal: customer relationship marketing @ work by
Publication details: Kogan Page, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

Loyalty.Com; Customer Relationship Management in the New Era of Internet Marketing by
Publication details: McGraw-Hill, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 NEW.

Customer relationship management: The business case for CRM by
Publication details: Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 RYA.

Retail marketing by
Edition: 2nd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (8)Location, call number: HF5429 MCG, ... Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5429 MCG/REF.

Business-to-Business Marketing: Strategies and Implementation by
Publication details: Palgrave MacMillan, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MIC.

International marketing strategy 2003 - 2004 by Series: CIM Postgraduate Diploma in Marketing
Publication details: Butterworth-Heinemann, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CAR - STORE PBX.

Successful business growth in a week by
Publication details: Hodder & Stoughton, 1998
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5351 MAY.

Successful marketing on a shoestring by
Publication details: Lancashire : Gregory-Jones Marketing Communications, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 JON/PAM.

Beyond traditional marketing: innovations in marketing practice by
Publication details: John Wiley & Sons, 2005
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KAS.

Treasure hunt: inside the mind of the new global consumer by
Publication details: Portfolio, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 SIL.

Marketing strategy and management by
Edition: 4th ed.
Language: English
Publication details: Basingstoke: Palgrave Macmillan, 2007
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 BAK.

Quality management: creating and sustaining organizational effectiveness by
Edition: 2nd Ed.
Publication details: London: Pearson Education, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5386 SUM.

The library marketing toolkit by
Publication details: Facet Publishing, 2012
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 021.7 POT.

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