Business-to-Business Marketing: Strategies and Implementation
Publication details: Palgrave MacMillan, 2003ISBN: 033392195XSubject(s): Innovation | Retail trades + marketing | Marketing | Marketing strategies | Customer careLOC classification: HF5415Summary: Competitiveness, marketing and business-to- business marketing; business-to-business markets and customers; understanding industrial purchasing; markets and supplier strategy; segmentation and marketing strategy; information and information systems;| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | HF5415 MIC (Browse shelf(Opens below)) | 1 | Available | 155116 |
This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business
Competitiveness, marketing and business-to- business marketing; business-to-business markets and customers; understanding industrial purchasing; markets and supplier strategy; segmentation and marketing strategy; information and information systems;
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