Essentials of marketing
Language: English Publication details: Maidenhead : McGraw-Hill, 2002Edition: 4th edDescription: 549pISBN: 0077098609Subject(s): Marketing | Marketing strategies | Customer care | Sale forecasting | Information systemsDDC classification: 658.8 Summary: This edition synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing sourse, while retaining the core coverage of marketing perspectives, tools, and planning.Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Enniskillen Library Shelf 29 | 658.8 LAN (Browse shelf(Opens below)) | 1 | Available | 174945 |
ILM Module D3.6
This edition synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing sourse, while retaining the core coverage of marketing perspectives, tools, and planning.
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