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Essentials of marketing

By: Lancaster, Geoff | Massingham, Lester | Ashford, RuthLanguage: English Publication details: Maidenhead : McGraw-Hill, 2002Edition: 4th edDescription: 549pISBN: 0077098609Subject(s): Marketing | Marketing strategies | Customer care | Sale forecasting | Information systemsDDC classification: 658.8 Summary: This edition synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing sourse, while retaining the core coverage of marketing perspectives, tools, and planning.
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Enniskillen Library Shelf 29 658.8 LAN (Browse shelf(Opens below)) 1 Available 174945

ILM Module D3.6

This edition synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing sourse, while retaining the core coverage of marketing perspectives, tools, and planning.

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