Principles of marketing

By: Kotler, Philip | Armstrong, Gary | Saunders, John | Wong, VeronicaLanguage: English Publication details: Hemel Hempstead : Prentice-Hall, 1999Edition: 2nd edDescription: 1031pISBN: 0132622548Subject(s): Marketing | Customer care | International marketing strategies | Global marketing strategies | Marketing strategies | Marketing techniques | Retail marketing | Wholesale marketing | Market analysis | Market competitionDDC classification: 658.8 LOC classification: HF5415
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