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Beyond traditional marketing: innovations in marketing practice

By: Kashani, KamranPublication details: John Wiley & Sons, 2005ISBN: 0470011467Subject(s): Marketing | Retail trades + marketing | Marketing strategies | Balanced scorecard | Brands | Managing change | Customer care | Customer loyalty | Pricing | Value creationLOC classification: HF5415
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415 KAS (Browse shelf(Opens below)) 1 Available 164706

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