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Ten deadly marketing sins: signs and solutions

By: Kotler, PhilipLanguage: English Publication details: Chichester: John Wiley, 2004Description: 152pISBN: 0471650226Subject(s): Marketing | Retail trades + marketing | Customers | Marketing strategies | Customer care | Brands | Brand marketing | Communication skillsGenre/Form: Marketing DDC classification: 658.8 LOC classification: HF5415
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Enniskillen Library Shelf 29 658.8 KOT (Browse shelf(Opens below)) 1 Available 168881
Book - Standard loan CAFRE Enniskillen Library Shelf 29 658.8 KOT (Browse shelf(Opens below)) 3 Available 176544
Book - Standard loan CAFRE Loughry Library HF5415 KOT (Browse shelf(Opens below)) 1 Available 153810

Marketing's undisputed doyen offers an unbeatable guide on what not to do

ILM Module D3.6

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