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Principles of marketing

By: Kotler, Philip | Armstrong, Gary | Harris, Lloyd C | Piercy, NigelPublication details: Harlow: Pearson Education Ltd, 2013Edition: 6th European edDescription: 683pISBN: 9780273742975Subject(s): Marketing | Consumer behaviour | Marketing strategies | Customer value management | Advertising | Public relations | Social marketingDDC classification: 658.8
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan Dundonald House Library 658.8 KOT (Browse shelf(Opens below)) 1 Available R27562

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