Principles of marketing
Kotler, Philip Armstrong, Gary Harris, Lloyd C. Piercy, Nigel
Principles of marketing - 6th European ed. - Harlow: Pearson Education Ltd, 2013 - 683p.
9780273742975
Marketing
Consumer behaviour
Marketing strategies
Customer value management
Advertising
Public relations
Social marketing
658.8
Principles of marketing - 6th European ed. - Harlow: Pearson Education Ltd, 2013 - 683p.
9780273742975
Marketing
Consumer behaviour
Marketing strategies
Customer value management
Advertising
Public relations
Social marketing
658.8