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Key customers: how to manage them profitably by
Publication details: Butterworth-Heinemann, 2000
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5438 MCD, ...

Romancing the customer: maximizing brand value through powerful relationship management by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.5 TEM, ...

Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

Improving customer satisfaction, loyalty, and profit: an integrated measurement and management system by
Publication details: Jossey-Bass, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 JOH.

Developing strategic partnerships: how to leverage more business from major customers by
Publication details: Gower, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5438 STE.

Up close and personal: customer relationship marketing @ work by
Publication details: Kogan Page, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

Loyalty.Com; Customer Relationship Management in the New Era of Internet Marketing by
Publication details: McGraw-Hill, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 NEW.

Customer relationship management: The business case for CRM by
Publication details: Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 RYA.

Working in partnership: best practice in customer-supplier relations by
Publication details: Gower, 1998
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5438 BUR.

Retail marketing by
Edition: 2nd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (8)Location, call number: HF5429 MCG, ... Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5429 MCG/REF.

Quality Management Principles by
Publication details: International Organization for Standardization, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5386 QUA/PAM.

Customer satisfaction by
Publication details: Leatherhead Food Research Association, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 ADE.

Customer service: skills and concepts for success by
Edition: 2nd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: 658.812 LUC, ...

Total quality management by
Edition: 3rd ed.
Publication details: Upper Saddle, NJ.: Prentice-Hall, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5386 BES.

Business-to-Business Marketing: Strategies and Implementation by
Publication details: Palgrave MacMillan, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MIC.

International marketing strategy 2003 - 2004 by Series: CIM Postgraduate Diploma in Marketing
Publication details: Butterworth-Heinemann, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CAR - STORE PBX.

Mastering customer relations by
Publication details: Macmillan, 2000
Availability: Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415.5 CAR/REF.

Successful business growth in a week by
Publication details: Hodder & Stoughton, 1998
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5351 MAY.

Compendium of questionnaires and inventories: Volume 2 by
Publication details: Gower, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5549.5T7 COO.

Successful customer care on a shoestring by
Publication details: Lancashire : Gregory-Jones Marketing Communications, 1999
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.812 JON/PAM.

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