Romancing the customer: maximizing brand value through powerful relationship management
Publication details: John Wiley & Sons, 2001ISBN: 0471846155Subject(s): Customer care | Customer service | Customers | Marketing | Brand names | Brand marketingLOC classification: HF5415.5Summary: Acknowledgments; Preface; CRM and Brand Value; CRM Explained; Brand-building Benefits of CRM; Organizing for Brand Management and CRM; Building Brand Value through Customer Profitability; Implementation Strategy; Making Your Brand More Customer-focus| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | HF5415.5 TEM (Browse shelf(Opens below)) | 1 | Available | 154813 | |
| Book - Standard loan | CAFRE Loughry Library | HF5415.5 TEM (Browse shelf(Opens below)) | 2 | Available | 154809 |
This work draws together brand management and customer management, strategic tools, which when properly combined and deployed, will rapidly build brand equity. It focuses on this business issue from an international angle and drawing on recent exampl
Acknowledgments; Preface; CRM and Brand Value; CRM Explained; Brand-building Benefits of CRM; Organizing for Brand Management and CRM; Building Brand Value through Customer Profitability; Implementation Strategy; Making Your Brand More Customer-focus
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