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Improving customer satisfaction, loyalty, and profit: an integrated measurement and management system
Publication details: Jossey-Bass, 2000ISBN: 0787953105Subject(s): Customer care | Business management, office management, management science accounting, auditing | Customer loyalty | Customer serviceLOC classification: HF5415.5| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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| Book - Standard loan | CAFRE Loughry Library | HF5415.5 JOH (Browse shelf(Opens below)) | 1 | Available | 154334 |
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| HF 5415.5 HAY Managing customer service | HF5415.5 HIL How to measure customer satisfaction | HF5415.5 HIL Handbook of customer satisfaction and loyalty measurement | HF5415.5 JOH Improving customer satisfaction, loyalty, and profit: an integrated measurement and management system | HF5415.5 MCD Creating a company for customers: how to build and lead a market-driven organization | HF5415.5 RIC Understanding customers | HF5415.5 SEN/NEBS Caring for the customer |
In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers
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