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Winning at new products: accelerating the process from idea to launch by
Edition: 3rd ed.
Publication details: Basic Books, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.153 COO.

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Bringing your product to market by Series: Entrepreneur Magazine Small Business Series
Publication details: John Wiley & Sons, 1997
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.153 DEB.

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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
Publication details: Harvard Business School Press, 2005
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 KIM.

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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
Publication details: Boston, Ma.: Harvard Business Review Press, 2015
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 KIM.

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