Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

By: Kim, W Chan | Mauborgne, ReneePublication details: Harvard Business School Press, 2005Description: 238pISBN: 1591396190Subject(s): Business management | Business strategies | Marketing strategies | Business innovation | Value creationLOC classification: HD30.28
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HD30.28 KIM (Browse shelf (Opens below)) 1 Available 164657

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