Winning at new products: accelerating the process from idea to launch
Publication details: Basic Books, 2001Edition: 3rd edISBN: 0738204633Subject(s): Product development | Business innovation | Business strategies | MarketingLOC classification: HF5415.153Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Loughry Library | HF5415.153 COO (Browse shelf(Opens below)) | 1 | Available | 155124 |
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