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Winning at new products: accelerating the process from idea to launch

By: Cooper, Robert GPublication details: Basic Books, 2001Edition: 3rd edISBN: 0738204633Subject(s): Product development | Business innovation | Business strategies | MarketingLOC classification: HF5415.153
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415.153 COO (Browse shelf(Opens below)) 1 Available 155124

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