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The marketing century: how marketing drives business and shapes society by
Publication details: Chichester: John Wiley & Sons, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOU.

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Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) by
Publication details: New York: McGraw-Hill, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 KER.

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Marketing communications : offline and online integration, engagement and analytics by
Edition: 6th ed.
Publication details: London: Kogan Page, 2016
Availability: Items available for loan: CAFRE Loughry Library (4)Location, call number: HF5415 SMI, ...

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Marketing communications : integrating online and offline, customer engagement and digital technologies by
Edition: 8th ed.
Publication details: London: Kogan Page, 2024
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.87 SMI.

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