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Marketing communications : offline and online integration, engagement and analytics by
Edition: 6th ed.
Publication details: London: Kogan Page, 2016
Availability: Items available for loan: CAFRE Loughry Library (4)Location, call number: HF5415 SMI, ...

Marketing communications : integrating online and offline, customer engagement and digital technologies by
Edition: 8th ed.
Publication details: London: Kogan Page, 2024
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.87 SMI.

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