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Marketing communications: an integrated approach by
Edition: 2nd ed.
Language: English
Publication details: London : Kogan Page, 1998
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.122 SMI, ...

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Marketing communications : offline and online integration, engagement and analytics by
Edition: 6th ed.
Publication details: London: Kogan Page, 2016
Availability: Items available for loan: CAFRE Loughry Library (4)Location, call number: HF5415 SMI, ...

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Digital marketing excellence: planning, optimizing and integrating online marketing by
Edition: 5th ed.
Publication details: Abingdon: Routledge, 2017
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.1265 CHA, ... Dundonald House Library (1)Location, call number: 658.872 CHA.

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Digital marketing excellence: planning, optimizing and integrating online marketing by
Edition: 6th ed.
Publication details: Abingdon: Routledge, 2023
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.872 CHA.

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Marketing communications : integrating online and offline, customer engagement and digital technologies by
Edition: 8th ed.
Publication details: London: Kogan Page, 2024
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.87 SMI.

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