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How to market your library service effectively by Series: Aslib Know How Series
Edition: 2nd ed.
Language: English
Publication details: London : Aslib, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: Reference 021.7 COO/REF.

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Principles and practice of marketing by
Edition: 4th ed.
Language: English
Publication details: Maidenhead : McGraw-Hill, 2004
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: 658.8 JOB, ...

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Marketing plans: how to prepare them, how to use them by
Edition: 5th ed.
Language: English
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: CAFRE Greenmount Library (3)Location, call number: 658.802 MCD, ... CAFRE Loughry Library (4)Location, call number: HF5415 MCD, ...

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