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Marketing plans: how to prepare them, how to use them
Language: English Publication details: Oxford : Butterworth-Heinemann, 2002Edition: 5th edDescription: 630pISBN: 0750656255Subject(s): Marketing | Businesses, commerce, markets, trade - general | Marketing communication | Marketing strategies | Retail distribution | PricingGenre/Form: Marketing DDC classification: 658.802 LOC classification: HF5415Summary: In this edition, the author has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. The whole process of marketing planning is explained with special attention paid to developments in e-marketing.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Greenmount Library | 658.802 MCD (Browse shelf(Opens below)) | 1 | Available | 160049 | |
| Book - Standard loan | CAFRE Greenmount Library Reference | 658.802 MCD/REF (Browse shelf(Opens below)) | 1 | Available | 160047 | |
| Book - Standard loan | CAFRE Greenmount Library | 658.802 MCD (Browse shelf(Opens below)) | 2 | Available | 160048 | |
| Book - Standard loan | CAFRE Loughry Library | HF5415 MCD (Browse shelf(Opens below)) | 1 | Available | 155063 | |
| Book - Standard loan | CAFRE Loughry Library | HF5415 MCD (Browse shelf(Opens below)) | 2 | Available | 155059 | |
| Book - Standard loan | CAFRE Loughry Library | HF5415 MCD (Browse shelf(Opens below)) | 3 | Available | 155055 | |
| Book - Standard loan | CAFRE Loughry Library | HF5415 MCD (Browse shelf(Opens below)) | 4 | Available | 191280 |
ILM Module D3.6
In this edition, the author has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. The whole process of marketing planning is explained with special attention paid to developments in e-marketing.
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