Principles and practice of marketing

By: Jobber, DavidLanguage: English Publication details: Maidenhead : McGraw-Hill, 2004Edition: 4th edDescription: 942pISBN: 007710708XSubject(s): Marketing | Retail trades + marketing | Marketing | Marketing strategies | Market segmentation | AdvertisementsGenre/Form: Marketing DDC classification: 658.8 Summary: Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students.
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Book - Standard loan CAFRE Enniskillen Library

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 658.8 JOB (Browse shelf (Opens below)) 1 Available 174944
Book - Standard loan CAFRE Greenmount Library

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 658.8 JOB (Browse shelf (Opens below)) 1 Available 180026
Book - Standard loan CAFRE Greenmount Library

Opening Hours

Day Opens Closes
Monday 08:45 22:00
Tuesday 08:45 22:00
Wednesday 08:45 22:00
Thursday 08:45 22:00
Friday 08:45 17:00

 

Reference 		658.8 JOB/REF (Browse shelf (Opens below)) 1 Available 180025

007710708X :

Formerly CIP

ILM Module D3.6

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students.

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