Principles and practice of marketing
Language: English Publication details: Maidenhead : McGraw-Hill, 2004Edition: 4th edDescription: 942pISBN: 007710708XSubject(s): Marketing | Retail trades + marketing | Marketing | Marketing strategies | Market segmentation | AdvertisementsGenre/Form: Marketing DDC classification: 658.8 Summary: Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Greenmount Library | 658.8 JOB (Browse shelf(Opens below)) | 1 | Available | 180026 | |
| Book - Standard loan | CAFRE Greenmount Library Reference | 658.8 JOB/REF (Browse shelf(Opens below)) | 1 | Available | 180025 |
007710708X :
Formerly CIP
ILM Module D3.6
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students.
There are no comments on this title.