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Simply better: winning and keeping customers by delivering what matters most by Language: English
Publication details: Boston : Harvard Business School Press, 2004
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.3 BAR, ...

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Ten deadly marketing sins: signs and solutions by Language: English
Publication details: Chichester: John Wiley, 2004
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 29 658.8 KOT, ... CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

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Romancing the customer: maximizing brand value through powerful relationship management by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.5 TEM, ...

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Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

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Customer satisfaction by
Publication details: Leatherhead Food Research Association, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 ADE.

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Managing markets and customers Series: ILM Management Extra Series
Publication details: Oxford: Pergamon Flexible learning, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5351 MAN/ILM.

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