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Beyond traditional marketing: innovations in marketing practice by
Publication details: John Wiley & Sons, 2005
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KAS.

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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
Publication details: Harvard Business School Press, 2005
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 KIM.

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Business model generation: a handbook for visionaries, game changers, and challengers by
Publication details: Hoboken, NJ: John Wiley & Sons, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5351 OST.

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Fundamentals of strategy by
Edition: 2nd ed.
Publication details: Harlow: Financial Times Prentice Hall, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 JOH.

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Fundamentals of strategy by
Edition: 3rd ed.
Publication details: Harlow: Pearson Education Limited, 2015
Online access:
Availability: Items available for loan: CAFRE Enniskillen Library (3)Location, call number: Shelf 36 658.4012 JOH, ... CAFRE Greenmount Library (1)Location, call number: ONLINE EBOOK. Dundonald House Library (1)Location, call number: 658.4012 JOH.

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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
Publication details: Boston, Ma.: Harvard Business Review Press, 2015
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 KIM.

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