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Marketing plans: how to prepare them, how to use them

By: McDonald, Malcolm Publication details: Oxford: Elsevier, 2007Edition: 6th edDescription: xvii, 675pISBN: 9780750683869Subject(s): Marketing | Market research | Marketing plans | Marketing strategies | Communications | Management | Advertising | PromotionDDC classification: 658.8 Online resources: Click here to access online

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book - Standard loan	Dundonald House Library	658.8 MCD (Browse shelf(Opens below))	1	Available		F13050

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Previous	658.8 KOT Principles of marketing	658.8 KOT Principles of marketing	658.8 LIN Small data : the tiny clues that uncover huge trends /	658.8 MCD Marketing plans: how to prepare them, how to use them	658.8 MOM Momentum marketing: the use of technology to produce more scientific marketing accuracy and improved marketing	658.8 NYK The customer differential : the complete guide to implementing customer relationship management /	658.8 PAS Marketing management and communications in the public sector	Next

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