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How to market your library service effectively by Series: Aslib Know How Series
Edition: 2nd ed.
Language: English
Publication details: London : Aslib, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: Reference 021.7 COO/REF.

Principles of marketing by
Edition: 4th International ed.
Language: English
Publication details: London : Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (5)Location, call number: HF5415 KOT, ... Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 KOT.

Principles of marketing by
Edition: 3rd ed.
Language: English
Publication details: London : Financial Times Prentice Hall, 2003
Availability: Items available for loan: CAFRE Greenmount Library (3)Location, call number: 658.8 BRA, ...

Marketing concepts for libraries and information services by
Edition: 2nd ed.
Language: English
Publication details: London: Facet Publishing, 2002
Availability: Items available for reference: PRONI Library: Not for loan (1)Location, call number: PRONI Store LIB/97.

Marketing plans: how to prepare them, how to use them by
Edition: 6th ed.
Publication details: Oxford: Elsevier, 2007
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 MCD.

Principles of marketing by
Edition: 5th European Ed.
Publication details: Harlow: Financial Times Prentice Hall, 2008
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KOT, ...

International marketing by
Edition: 2nd Ed.
Publication details: Maidenhead: McGraw-Hill, 2006
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF1416 GHA, ...

The library marketing toolkit by
Publication details: Facet Publishing, 2012
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 021.7 POT.

Store wars: the worldwide battle for mindspace and shelfspace, online and in-store by
Edition: 2nd ed.
Publication details: Chichester: John Wiley & Sons, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 THA.

Essentials of marketing by
Edition: 3rd ed.
Publication details: Harlow: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BRA.

International marketing by
Edition: 4th Ed.
Publication details: Maidenhead: McGraw-Hill, 2014
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF1416 GHA.

International marketing by
Edition: 16th ed.
Publication details: Maidenhead: McGraw-Hill, 2013
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 CAT.

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