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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

Kim, W Chan Mauborgne, Renee

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant - Harvard Business School Press, 2005 - 238p.

ISBN: 1591396190

Subjects--Topical Terms:
Business management
Business strategies
Marketing strategies
Business innovation
Value creation

LC Class. No.: HD30.28

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