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The breakthrough zone, harnessing consumer creativity for business innovation
Publication details: Hoboken NJ: John Wiley & Sons, 2003ISBN: 0470855398Subject(s): Customer care | Business management, office management, management science accounting, auditing | Business innovation | Organisational change | Product development | Creativity | Customer careLOC classification: BF410| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | BF410 LAN (Browse shelf(Opens below)) | 1 | Available | 153805 |
Applying the tools and techniques of psychoanalysis to the business world, "The Breakthrough Zone" shows business leaders how to truly connect with customers in order to develop innovative ideas for brand extensions and product development.
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