Strategic marketing for educational institutions

By: Kotler, Philip | Fox, Karen Publication details: Prentice-Hall, 1995ISBN: 0136689892Subject(s): Marketing | Market segmentationDDC classification: 658.8007 LOC classification: LB2847Summary: Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background to the concepts of marketing.

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book - Standard loan	CAFRE Loughry Library	LB2847 KOT (Browse shelf(Opens below))	1	Available		164554

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Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background to the concepts of marketing.

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