Strategic marketing for educational institutions (Record no. 86633)
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000 -LEADER | |
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fixed length control field | 00800cam a2200205 4500 |
001 - CONTROL NUMBER | |
control field | u69152 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SIRSI |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211102s1995 000 0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0136689892 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | LB2847 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8007 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Fox, Karen |
245 ## - TITLE STATEMENT | |
Title | Strategic marketing for educational institutions |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Prentice-Hall, |
Date of publication, distribution, etc | 1995 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Market segmentation |
520 ## - SUMMARY, ETC. | |
Summary, etc | Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background to the concepts of marketing. |
365 ## - TRADE PRICE | |
Price type code | £64.99 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 02/03/2006 | 1 | LB2847 KOT | 164554 | 28/02/2005 | 1 | 02/11/2021 | Book - Standard loan |