Strategic marketing for educational institutions (Record no. 86633)

MARC details
000 -LEADER
fixed length control field 00800cam a2200205 4500
001 - CONTROL NUMBER
control field u69152
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211102s1995 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136689892
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number LB2847
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fox, Karen
245 ## - TITLE STATEMENT
Title Strategic marketing for educational institutions
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Prentice-Hall,
Date of publication, distribution, etc 1995
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation
520 ## - SUMMARY, ETC.
Summary, etc Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background to the concepts of marketing.
365 ## - TRADE PRICE
Price type code £64.99
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 02/03/2006 1 LB2847 KOT 164554 28/02/2005 1 02/11/2021 Book - Standard loan

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