Strategic marketing for educational institutions
Kotler, Philip Fox, Karen
Strategic marketing for educational institutions - Prentice-Hall, 1995
Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background to the concepts of marketing.
0136689892
Marketing
Market segmentation
LB2847
658.8007
Strategic marketing for educational institutions - Prentice-Hall, 1995
Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background to the concepts of marketing.
0136689892
Marketing
Market segmentation
LB2847
658.8007