Food
Series: Secrets of the SuperbrandsPublication details: Bristol: Classroom Video, 2011Description: DVD of 58 minsSubject(s): Marketing | Brand marketingLOC classification: HF5415Summary: Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? After meeting up with brand fanatics - including a man who owns 500 pairs of one particular company's trainers - he interviews the creators of market-leading brands to reveal the tips and tricks that help them sell vast quantities of sportswear, mobile phones and fast food. Will their methods work as well for Brand Alex? This third episode in the series looks at the superbrands Coca-cola, McDonalds, Heinz, RedBull and Starbucks.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| DVD | CAFRE Loughry Library | HF5415 FOO (Browse shelf(Opens below)) | 1 | Available | 191835 |
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Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? After meeting up with brand fanatics - including a man who owns 500 pairs of one particular company's trainers - he interviews the creators of market-leading brands to reveal the tips and tricks that help them sell vast quantities of sportswear, mobile phones and fast food. Will their methods work as well for Brand Alex? This third episode in the series looks at the superbrands Coca-cola, McDonalds, Heinz, RedBull and Starbucks.
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