Food (Record no. 111172)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01125cam a2200169 4500 |
| 001 - CONTROL NUMBER | |
| control field | u121672 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000000n2011 000 0 eng u |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 245 1# - TITLE STATEMENT | |
| Title | Food |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bristol: |
| Name of publisher, distributor, etc | Classroom Video, |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | DVD of 58 mins |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Secrets of the Superbrands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? After meeting up with brand fanatics - including a man who owns 500 pairs of one particular company's trainers - he interviews the creators of market-leading brands to reveal the tips and tricks that help them sell vast quantities of sportswear, mobile phones and fast food. Will their methods work as well for Brand Alex? This third episode in the series looks at the superbrands Coca-cola, McDonalds, Heinz, RedBull and Starbucks. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 22/11/2012 | 4 | HF5415 FOO | 191835 | 14/11/2014 | 03/11/2014 | 1 | 02/11/2021 | DVD |