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The satisfied customer: winners and losers in the battle for buyer preference

By: Fornell, Claes | Chapman, AlisonPublication details: Basingstoke: Palgrave MacMillan, 2007Description: 247p; immediately available as an e-book from the link belowISBN: 9780230604063Subject(s): Customer care | Customer service | Customer satisfaction | Customer choiceLOC classification: HF5415.5Online resources: click here
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