Marketing plans that work (Record no. 66899)

MARC details
000 -LEADER
fixed length control field 00710cam a2200229 4500
001 - CONTROL NUMBER
control field u1260
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211102s2001 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750673079
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
245 0# - TITLE STATEMENT
Title Marketing plans that work
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Woburn, USA :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 253p.
500 ## - GENERAL NOTE
General note ILM Module D3.6
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
520 ## - SUMMARY, ETC.
Summary, etc Containing the very best of current practice , this is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan
365 ## - TRADE PRICE
Price type code £16.99
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 23/02/2006 2 2 HF5415 MCD 191288 24/05/2022 22/09/2021 1 02/11/2021 Book - Standard loan

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