Marketing plans that work
McDonald, Malcolm Keegan, Warren J.
Marketing plans that work - 2nd ed. - Woburn, USA : Butterworth-Heinemann, 2001 - 253p.
ILM Module D3.6
Containing the very best of current practice , this is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan
0750673079
Marketing
HF5415
Marketing plans that work - 2nd ed. - Woburn, USA : Butterworth-Heinemann, 2001 - 253p.
ILM Module D3.6
Containing the very best of current practice , this is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan
0750673079
Marketing
HF5415