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Marketing plans that work

By: McDonald, Malcolm | Keegan, Warren JLanguage: English Publication details: Woburn, USA : Butterworth-Heinemann, 2001Edition: 2nd edDescription: 253pISBN: 0750673079Subject(s): MarketingLOC classification: HF5415Summary: Containing the very best of current practice , this is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415 MCD (Browse shelf(Opens below)) 1 Available 191288

ILM Module D3.6

Containing the very best of current practice , this is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan

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