Marketing strategy and competitive positioning
Hooley, Graham J. Saunders, John A. Piercy, Nigel
Marketing strategy and competitive positioning - 2nd ed. - London: Prentice Hall, 1998 - xiii,482p.
0133712532
Marketing
HF5415
Marketing strategy and competitive positioning - 2nd ed. - London: Prentice Hall, 1998 - xiii,482p.
0133712532
Marketing
HF5415