Marketing strategy and competitive positioning

By: Hooley, Graham J | Saunders, John A | Piercy, NigelPublication details: London: Prentice Hall, 1998Edition: 2nd edDescription: xiii,482pISBN: 0133712532Subject(s): MarketingLOC classification: HF5415
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Book - Standard loan CAFRE Loughry Library

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HF5415 HOO (Browse shelf (Opens below)) 1 Available 148871

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