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Principles of marketing by
Edition: 5th European Ed.
Publication details: Harlow: Financial Times Prentice Hall, 2008
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KOT, ...

Handbook of developments in consumer behaviour by
Publication details: Cheltenham: Edward Elgar, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 WEL.

Fusion: the new way of marketing by
Publication details: St Albans, Herts.: Ecademy Press, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 TAY.

Fundamentals of retailing and shopper marketing by
Publication details: Harlow: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5429 HIL, ...

Waking the giant: revitalising the mature brand by
Publication details: Milton, Qld.: Wiley, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 STE.

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