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Business model generation: a handbook for visionaries, game changers, and challengers by
Publication details: Hoboken, NJ: John Wiley & Sons, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5351 OST.

Reconnecting markets: innovative global practices in connecting small-scale producers with dynamic food markets by
Publication details: Farnham, Surrey: Gower, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD9000 BIE.

Management information systems by
Edition: 10th ed.
Publication details: New York: McGraw-Hill/Irwin, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: T58.6 OBR.

Fundamentals of strategy by
Edition: 2nd ed.
Publication details: Harlow: Financial Times Prentice Hall, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 JOH.

Consumer behaviour by
Edition: 10th ed.
Publication details: Mason, Ohio: Thomson/South Western, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 BLA. Not available: CAFRE Loughry Library: Checked out (1).

Marketing: an introduction by
Edition: 2nd ed.
Publication details: Harlow: Pearson Education, 2012
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 ARM, ... Dundonald House Library (1)Location, call number: 658.8 ARM.

The library marketing toolkit by
Publication details: Facet Publishing, 2012
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 021.7 POT.

Strategic management: competitiveness and globalization: concepts and cases by
Publication details: Andover, Hampshire: South-Western/Cengage, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 VOL.

Handbook of developments in consumer behaviour by
Publication details: Cheltenham: Edward Elgar, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 WEL.

Understanding digital marketing: marketing strategies for engaging the digital generation by
Edition: 2nd ed.
Publication details: London: Kogan Page, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 RYA.

Working the crowd: social media marketing for business by
Edition: 2nd ed.
Publication details: Swindon: British Informatics Society, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 BRO.

Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) by
Publication details: New York: McGraw-Hill, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 KER.

Fusion: the new way of marketing by
Publication details: St Albans, Herts.: Ecademy Press, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 TAY.

Fundamentals of retailing and shopper marketing by
Publication details: Harlow: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5429 HIL, ...

Essentials of marketing by
Edition: 3rd ed.
Publication details: Harlow: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BRA.

Waking the giant: revitalising the mature brand by
Publication details: Milton, Qld.: Wiley, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 STE.

Principles of marketing by
Edition: 6th European ed.
Publication details: Harlow: Pearson Education Ltd, 2013
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 KOT.

Management and organisational behaviour by
Edition: 10th ed.
Publication details: Harlow: Pearson Education, 2013
Online access:
Availability: Items available for loan: CAFRE Loughry Library (3)Location, call number: HD58.7 MUL, ... Dundonald House Library (1)Location, call number: 658 MUL. Lanyon Plaza Library (1)Location, call number: ONLINE E-COPY.

Crafting and executing strategy: the quest for competitive advantage: concepts and cases by
Edition: 18th ed.
Publication details: New York: McGraw-Hill, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 THO.

The strategy process: concepts, contexts, cases by
Edition: 5th ed.
Publication details: Harlow: Pearson, 2014
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.4012 LAM.

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