The SAGE handbook of digital marketing

Part 1: Foundations of Digital Marketing Chapter 1: Introduction to Digital Marketing - Annmarie Hanlon & Tracy L. Tuten Chapter 2: Customer Journey as Participatory Service Ecosystem - Julia Wolny Chapter 3: Experiential Marketing in a Digital Era - Ann Torres & Áine Doherty<br/>Chapter 4: Marketing Automation: A Design Perspective - Declan Scully Chapter 5: Big Data Marketing: Context and Affordances - Leon Michael Caesarius & Jukka Hohenthal Part 2: Methodologies and Theories in Digital Marketing Chapter 6: Origins and Development of Online Communities and their Role in Marketing Research - Daiane Scaraboto & Marcia Christina Ferreira Chapter 7: The Technology Acceptance Model: Antecedents and Consequences - Vasilis Theoharakis & Nikos Mylonopoulus Chapter 8: The Consumer Culture Theory (CCT) Research Tradition and Digital Marketing - Paolo Franco Chapter 9: The Impact of Electronic Word-of-Mouth (eWOM) on Consumer Behaviours - Hongfei Liu, Ahmed Shaalan, & Chanaka Jayawardhena Chapter 10: Qualitative Insights for Digital Marketing - Marcia Christina Ferreira & Daiane Scaraboto Part 3: Channels and Platforms in Digital Marketing Chapter 11: Reinventing E-mail Marketing through a Personalisation Strategy - Alanah Malkani Chapter 12: Price Comparison Websites - Desmond Laffey Chapter 13: Ecommerce Purposes and Types from the Perspective of Transaction Cost Economics - Aras Alkis Chapter 14: The Relationship between Ecommerce and Social Commerce: Subest, Evolution or New Paradigm? - Bairbre Brennan Chapter 15: The Role of Mobile Technologies in Digital Marketing and Sales - Lara Stocchi Chapter 16: The New Realities in Digital Marketing: Virtual Reality, Augmented Reality, and Extended Reality - Sereikhuoch Eng Part 4: Tools, Tactics and Techniques in Digital Marketing Chapter 17: Creative Crowdsourcing: A Marketing Strategy for Innovative Companies - Nadia Steils & Salwa Hanine Chapter 18: Digital Content Marketing - Inna Piven Chapter 19: Programmatic Advertising - Ramaprasad M. Unni Chapter 20: The Role of Push Notifications - Diana Gavilan Chapter 21: The Chatbot Revolution: Companies and Consumers in a New Digital Age - Ahmed Shaalan, Marwa E. Tourky, & Khaled Ibrahim Chapter 22: Voice Marketing - Alice Zoghaib Part 5: Management and Metrics in Digital Marketing Chapter 23: How Organizations Measure, Manage and Monitor Digital Marketing - Jeremy Harris Lipschultz Chapter 24: Key Factors in Online Community Management - David W. Peck Chapter 25: Love, Hate and Everything in Between: Online Complainants′ Emotions during Service Recovery Episodes - Wolfgang Weitzl Chapter 26: Digital Advertising: Measurement, Metrics and Future Research Agenda - Sarah Turnbull Part 6: Ethical Issues in Digital Marketing Chapter 27: Research Ethics in Digital and Social Media Marketing Research - Sarah Quinton & Nina Reynolds Chapter 28: Managing the Message, from Fake News to Filter Bubbles - David Lynn Painter & Raghabendra Pratap KC Chapter 29: Brandjacking in Paid Search: An unresolved problem - Peter O′Connor Chapter 30: Talk to Me - The Rise of Voice Assistants and Smart Speakers: A Balance between Efficiency and Privacy - Sven Tuzovic Chapter 31: Privacy Regulation in the Age of Artificial Intelligence - Christelle Aubert-Hassouni & Julien Cloarec