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The market planning guide by
Edition: 6th ed.
Publication details: Dearborn, 2002
Availability: Items available for loan: CAFRE Greenmount Library (4)Location, call number: 658.802 BAN, ...

Foundations of marketing by
Publication details: Berkshire : McGraw-Hill, 2003
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 JOB.

Connected marketing: the viral, buzz and word of mouth by
Publication details: London: Butterworth-Heinemann, 2006
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KIR, ...

Marketing to the social web by
Publication details: John Wiley & Sons, 2007
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 WEB, ...

Sustainable consumer services: business solutions for household markets by
Publication details: London: Earthscan, 2008
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 HAL.

Mastering entrepreneurship: your single-source guide to becoming a master of entrepreneurship by
Edition:
Publication details: Harlow: Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HD62.7 BIR, ...

Internet marketing: strategy, implementation and practice by
Edition: 4th Ed.
Publication details: Harlow: Pearson Education 2009
Availability: Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415.1265 CHA.

The new rules on marketing and PR: how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly by
Publication details: Hoboken, N.J.: John Wiley & Sons, 2007
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.1265 SCO, ...

The best digital marketing campaigns in the world: mastering the art of customer engagement by
Publication details: London: Kogan Page, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 RYA.

Share, retweet, repeat: get your message read and spread by
Publication details: New York: Prentice Hall Press, 2012
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.872 HLI.

Working the crowd: social media marketing for business by
Edition: 2nd ed.
Publication details: Swindon: British Informatics Society, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 BRO.

Social media marketing by
Publication details: Upper Saddle River, NJ: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 TUT.

Webs of influence: the psychology of online persuasion by
Publication details: Harlow: Pearson, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 NAH.

Digital marketing: strategy, implementation and practice by
Edition: 5th ed.
Publication details: Harlow: Financial Times Prentice Hall, 2012
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.872 CHA.

Building digital culture: a practical guide to successful digital transformation by
Edition:
Publication details: London: Kogan Page, 2017
Availability: Items available for loan: Dundonald House Library (2)Location, call number: 658.872 ROW, ...

Transformation: a rebel's guide for digital transformation by
Publication details: Gormanston, Meath: Silverbeach Publishing, 2016
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.872 MCG.

Marketing 4.0: Moving from traditional to digital by
Publication details: Hoboken, NJ.: John Wiley & Sons, 2017
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 KOT.

Digital marketing: a practical approach by
Edition: 3rd ed.
Publication details: London: Routledge, 2018
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 CHA.

E-commerce 2018 : business, technology, society by
Edition: 14th ed.
Publication details: Harlow: Pearson Education, 2018
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 LAU.

Leading digital strategy: driving business growth through effective e-commerce by
Publication details: London: Kogan Page, 2015
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.872 BON.

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