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Digital marketing : strategy, implementation and practice by
Edition: 7th ed.
Publication details: Harlow: Pearson, 2019
Online access:
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.1265 CHA, ...

Key marketing metrics : the 50+ metrics every manager needs to know by
Edition: 2nd ed.
Publication details: Harlow: Pearson Education, 2017
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BEN.

Essentials of marketing by
Edition: 6th ed.
Publication details: Harlow: Paerson Education, 2016
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BLY.

Digital marketing strategy : an integrated approach to online marketing by
Edition: 2nd ed.
Publication details: London: Kogan Page, 2019
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 KIN.

Contemporary issues in marketing and consumer behaviour by
Publication details: New York: Routledge, 2018
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 PAR.

Digital marketing in a week by
Publication details: London: John Murray Learning, 2016
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 SMI.

Social media marketing in a week by
Publication details: London: John Murray Learning, 2016
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 SMI.

SEO and search marketing in a week by
Publication details: London: John Murray Learning, 2016
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 SMI.

Marketing : an introduction by
Edition: 14th ed,
Publication details: Harlow: Pearson Education Limited, 2020
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 ARM. CAFRE Loughry Library (1)Location, call number: HF515 ARM.

Marketing management by
Edition: 4th ed.
Publication details: Harlow: Pearson Education Limited, 2019
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

Retail disruptors : the spectacular rise and impact of the hard discounters by
Publication details: London: Kogan Page, 2019
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 STE.

International marketing by
Edition: 4th Ed.
Publication details: Maidenhead: McGraw-Hill, 2014
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF1416 GHA.

International marketing strategy: analysis, development and implementation by
Edition: 8th ed.
Publication details: Andover: Cengage Learning, 2019
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF1416 DOO.

Principles and practice of marketing by
Edition: 9th ed.
Publication details: London: McGraw-Hill, 2020
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 JOB. CAFRE Loughry Library (2)Location, call number: HF5415 JOB, ... Dundonald House Library (1)Location, call number: 658.8 JOB.

International marketing and export management by
Edition: 8th ed.
Publication details: Harlow: Pearson Education, 2016
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF1416 ALB.

Understanding digital marketing:strategies for online success by
Publication details: New Delhi: BPB Publications, 2018
Online access:
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: ONLINE EBOOK, ...

Principles of marketing by
Edition: 18th ed.
Publication details: Harlow: Pearson Education, 2020
Online access:
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: ONLINE EBOOK.

Dynamic digital marketing: master the world of online and social media marketing to grow your business by
Publication details: Chichester: Wiley, 2020
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 MCG.

Social media marketing 2020: How to crush it with Instagram marketing by
Publication details: Milton Keynes: Lightning Source UK Ltd, 2019
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 WRI.

Marketing automation for dummies by
Publication details: Hoboken, New Jersey: John Wiley and Sons, 2014
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 SWE.

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