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Integrated advertising, promotion, and marketing communications

By: Clow, Kenneth E | Baack, DonaldPublication details: Harlow, Essex: Pearson Education, 2012Edition: 5th edDescription: 463pISBN: 9780273753285Subject(s): Marketing | Marketing communication | Brand marketing | Consumer behaviour | Advertising | Online marketing | Sales managementLOC classification: HF5415
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415 CLO (Browse shelf(Opens below)) 1 Available 191666

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