Integrated advertising, promotion, and marketing communications
Publication details: Harlow, Essex: Pearson Education, 2012Edition: 5th edDescription: 463pISBN: 9780273753285Subject(s): Marketing | Marketing communication | Brand marketing | Consumer behaviour | Advertising | Online marketing | Sales managementLOC classification: HF5415Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Loughry Library | HF5415 CLO (Browse shelf(Opens below)) | 1 | Available | 191666 |
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