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Marketing management : Analysis, planning, implementation and control by
Edition: 9th ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 KOT.

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Marketing plans: how to prepare them, how to use them by
Edition: 5th ed.
Language: English
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: CAFRE Greenmount Library (3)Location, call number: 658.802 MCD, ... CAFRE Loughry Library (4)Location, call number: HF5415 MCD, ...

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