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Consumer behaviour and marketing strategy by
Publication details: Maidenhead : McGraw-Hill, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 PET.

Marketing by
Edition: 2nd ed.
Publication details: Addison Wesley Longman, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 HIL.

Discrete choice theory of product differentation by
Publication details: MIT Press, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.32 AND.

Consumer behaviour and marketing strategy by
Edition: 7th ed.
Publication details: McGraw-Hill, 2004
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 PET.

Foundations of marketing by
Publication details: Berkshire : McGraw-Hill, 2003
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 JOB.

Foundation marketing by
Edition: 3rd ed.
Publication details: Financial Times Prentice Hall, 2004
Availability: Items available for loan: CAFRE Loughry Library (8)Location, call number: HF5415 HIL, ...

Accelerating new food product design and development by
Publication details: Oxford: Blackwell Publishing Ltd, 2007
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.153 BEC.

Principles of marketing by
Edition: 5th European Ed.
Publication details: Harlow: Financial Times Prentice Hall, 2008
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KOT, ...

Marketing: an introduction by
Edition: 10th ed.
Publication details: Harlow: Pearson Education Ltd, 2012
Availability: Items available for loan: CAFRE Loughry Library (3)Location, call number: HF5415 ARM, ...

Consumer behaviour by
Edition: 10th ed.
Publication details: Mason, Ohio: Thomson/South Western, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 BLA. Not available: CAFRE Loughry Library: Checked out (1).

Handbook of developments in consumer behaviour by
Publication details: Cheltenham: Edward Elgar, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 WEL.

Product innovation toolbox: a field guide to consumer understanding and research by
Publication details: Chichester: Wiley-Blackwell, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.153 BEC.

From great to gone : why FMCG companies are losing the race for customers by
Publication details: Farnham, Surrey: Gower, 2014
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.2 LOR.

Breakthrough food product innovation : through emotions research by
Publication details: London: Academic Press, 2012
Availability: Items available for loan: CAFRE Loughry Library (4)Location, call number: HF5415.153 LUN, ...

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