Product innovation toolbox: a field guide to consumer understanding and research
Publication details: Chichester: Wiley-Blackwell, 2012Description: 392pISBN: 9780813823973Subject(s): Product development | Consumer behaviour | Market research | InnovationLOC classification: HF5415.153Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Loughry Library | HF5415.153 BEC (Browse shelf(Opens below)) | 1 | Available | 199681 |
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