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Product innovation toolbox: a field guide to consumer understanding and research

By: Beckley, Jacqueline H [editor] | Paredes, Dulce [editor] | Lopetcharat, Kannapom [editor]Publication details: Chichester: Wiley-Blackwell, 2012Description: 392pISBN: 9780813823973Subject(s): Product development | Consumer behaviour | Market research | InnovationLOC classification: HF5415.153
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415.153 BEC (Browse shelf(Opens below)) 1 Available 199681

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